Last month Facebook announced some huge changes to the way businesses can use their Facebook Page to connect with their audience on the world's largest social network.
For the most part, these changes are great and make it much easier to extend awareness of your business to new audiences. But one change took many marketers by surprise.
This was the announcement that as of March 11, you can no longer use Facebook's "FBML" language to set up a custom tab for your Facebook page. Instead your only option is to use an "iFrame" that will pull content from your website server and then display that content right on your Facebook page.
... This is great because it allows you to offer way more functionality on your custom tab, and you can now use Google Analytics to track visitor activity on your tab.
But of course, with every change comes a new learning curve. If you aren't familiar with how to use iFrames, here's a great video series that shows you how to do it:
[Note: This is the first video in a 4-part series. You'll find the other three in the right sidebar.]
If you're a small business owner who's looking for ways to successfully market your business on a shoestring budget, you can use the advice in these videos to build your own effective custom tab.
And if you're a web designer or have designer friends who are looking for new services to offer their clients, I would totally consider offering Custom Tab designs -- because I think the number of businesses who are going to be looking for this kind of service is going to EXPLODE over the next year. I know for sure that I will be recommending all of my clients to get their own custom tab set up as soon as possible!
... So what do you think about these videos or custom tabs in general? I'd love to hear your thoughts in the comments!